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Marketing

My Number One Lawn Care Marketing Tip

Filed in Marketing by on May 22, 2015 0 Comments
My Number One Lawn Care Marketing Tip

Watch this video to learn Jonathan’s number one lawn care marketing tip. When I’m asked to critique a door hanger, postcard, website, some type of marketing piece, the most common thing that I see is that piece is trying to do too much. It’s trying to say too much. It’s trying to be too much. […]

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How can I create immediate income in my lawn care business?

Filed in Business, Marketing, Money by on May 15, 2015 1 Comment

Question: “I’m just getting started. How can I create immediate income in my lawn care business?“ One of the great things about the landscape industry is that you really can create immediate income. You can go out and get work versus waiting for it to come to you.  As a result it is possible to find […]

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Stand Out From The Competition And Have Customers Remember You

Filed in Marketing by on May 4, 2015 0 Comments
Stand Out From The Competition And Have Customers Remember You

Watch this video and learn what makes customers remember you in your market. Are you highly visible in your market? As you’re looking at your trucks today, pay attention to how they show when someone that doesn’t know you sees your trucks on the road. Or, if you have a whole bunch of white trucks, […]

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Lawn Care Door Hanger Critique

Filed in Business, Marketing by on April 22, 2015 0 Comments
Lawn Care Door Hanger Critique

Listen to this lawn care door hanger critique to optimize your marketing and get more customers. I am critiquing this door hanger, and giving feedback. Originally there was a phone number at the top left, in the center there was a logo, and at the right there was a web address. Down below it said […]

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Why You Should Be Charging Higher Prices

Filed in Marketing, Money by on April 2, 2015 0 Comments
Why You Should Be Charging Higher Prices

Charging Higher Prices Benefits Your Clients… The Video Above Explains Why. The question is, “How much do I charge a lawn care client? I don’t want to overcharge or undercharge for landscape services.” The main point I want to make about this topic is that you absolutely don’t want to be the low-priced company. When […]

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Timing Tips: When To Distribute Door Hangers

Filed in Marketing by on April 1, 2015 0 Comments
Timing Tips: When To Distribute Door Hangers

 Watch this video to learn the best time to distribute door hangers. This question comes from David and it has to do with the timing of placing door hangers and marketing on homes. He has been waiting until the “perfect” time to put out his door hangers but has noticed that competitors have already taken […]

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How To Start a Lawn Care Business Without Much Money

Filed in Business, Marketing, Money, Operations by on December 30, 2014 1 Comment

I spoke with Eric Cozart at Dirtcheap Startup about the Starting a Successful New Business. See the links below for the audio podcast and the article. Dirt Cheap Start up Soundcloud   Dirt Cheap Startup Article http://www.dirtcheapstartup.com/2015-series-start-a-successful-service-business-johnathan-pototschnik-lawncare-millionaire/ Get the Podcast on iTunes! https://itunes.apple.com/us/podcast/dirtcheap-startup-show/id914556100

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Daily Cut: November 24th – 28th Summary

Filed in Business, Marketing, Misc, Money, Operations, People by on December 23, 2014 0 Comments
Daily Cut: November 24th – 28th Summary

  Video Transcript Something to think about today is how are you communicating with your clients. What are you not proactively handling. What I mean by that is, this morning when I was out running before work I stopped and snapped a picture of this lawn with my iPhone. Actually, as I continued running I […]

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Daily Cut: November 10th – 14th Summary

Filed in Business, Marketing, Money, Operations, People, Technology by on December 16, 2014 0 Comments
Daily Cut: November 10th – 14th Summary

  Video Transcript If you’re in the residential business and you’re thinking about going into commercial or you’re in commercial and you’re thinking about going to residential because you’ve heard of all the money that’s in the other business, I can tell you that I’ve been in both, in multiple industries. Here’s what I found, […]

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Daily Cut: November 3rd – 7th Summary

Filed in Business, Marketing, Money, Operations, People, Technology by on December 1, 2014 0 Comments
Daily Cut: November 3rd – 7th Summary

  Video Transcript Are you being cheap? Think about what it is in your business that you use all the time. What is that thing you live on? What is that tool or equipment you use constantly? Now, have you bought the best? The most productive, the easiest to use, the thing that doesn’t frustrate […]

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