Learn one of the top reasons why you keep procrastinating in your business.
A while back we were in Vegas. We threw a surprise trip for any members that wanted to attend that were part of Service Autopilot Academy, and it was a lot of fun. The reason for the video is, I was thinking about a conversation I had with one of the guys in Academy. He’s really savvy. He’s … I perceive to be … a good sales guy. He’s got a lot of potential, a lot of skill, and we were chatting about the growth of his company. I was saying that I really believe that as fast as you can, you really need to be out of the field. You need to be spending most of your time on selling and you need to hire someone to help you with operations.
Focus on selling first, get help in administrative operational stuff, but you’re probably going to wear the sales hat the longest. Then eventually as his company grows, he’ll have to transition out of a sales role into the employee manager, employee recruiter, coach, trainer, that type of a role when he becomes more of a CEO. In the early stages of the business, he’s more of a sales guy wearing the sales hat letting everybody else take care of everything else.
This is really important. You want to find out whatever it is that sucks the energy of you, that you hate doing, that task that you always procrastinate, the thing you just don’t feel good when you do it, that’s not your unique ability.
For example, if you hate doing the books, and every month you get the billing out late, that’s probably a clue that that’s not something that is within your unique ability or set of abilities that you’re best at. It doesn’t give you energy. You want to spend all of your time at what you’re best at, that gives you energy. You can move the company forward the fastest that way.
For all that other stuff, you want to outsource it or hire somebody onto your team to take care of it. In my bookkeeping example, if you never get it done on time then you need to hand it off to a spouse, you need to hire a book keeper, a part time book keeper, you need to bring somebody onto your team to help you with that, but you’ve got to get it off your plate.
The simple clue is, what is it that you put off in your business that you never get done on time. The other clue is when you wake up in the morning and today is the day you have to do some thing, what is that thing that you dread that you constantly put off? Find those things and start outsourcing those things and start building a team around you to handle those things.
Then whatever it is that gets you excited, that when you go and do it, if you go out and do estimates and you sell, and you enjoy it and you’re pumped up and you have energy and after a long day of selling, yeah, you’re tired. You’re mentally tired, but you’re just not completely down. “I could go do that again tomorrow.” Then selling is probably your unique ability and those other things are not, so you want to spend all of your time in your unique ability, the thing that you’re best at, and delegate and outsource everything else.
If you do that, you’ll hate you’re business less. In fact you’ll like your business. You’ll like what you do. You’ll feel like you’re doing what you love to do in life. Your company will be better for it. Your team will like you better for it. People, your spouse will like you better for it. Everything about you and your life will be better because you’re operating in whatever that thing is that you’re most skilled at and you’re outsourcing the rest.
If you want to move everything forward faster, think about it that way and look for the clues on what you should be doing and what you shouldn’t be doing.
