Transcript
This question is: How do I utilize my license to spray more lawns with fungicide, weed control and insect control? I live in a town of 8800.
This is a tough one here. This one is really talking to an issue of the market that you serve. I’m going to probably take this in a little different direction than you’re asking. That is, there’s only 8800 people. I’m going to guess of the 8800, being a small town, there’s a large number of those people that would not pay for these services. They’re just not interested. They don’t have the money. Let’s just say only half are even buyers of the service you’re providing. If you got 10% of the market, that would be 440 clients. You might be happy, maybe 440 clients would be a good business for you. But that’s 10% of the market.
Your first challenge is you have a small market. 8800 homes. A town of 8800, that may be 8800 people, now that I’m reading this again. Let’s just say it’s 8800 homes. If it’s 8800 people and there’s 2.3 people per house, and there’s apartment buildings in your area, I’d be highly concerned. This is a very small market. Again, you’ve got to know that a good number of people in your market are not even buyers.
Let’s go with 8800 homes. Half the market is a buyer, that may be overly optimistic. You could achieve 10% market share. That’s pretty good. That’s really good. That means you don’t have much competition. You get 10%, that’s 440 homes. Your first question is: Is this market big enough for you? To me, the answer would be no, unless you’re comfortable with a fairly small business that’s probably just you. And if you are, there’s absolutely nothing wrong with that. There’s nothing wrong with that being your goal and being what you want.
If you want to build a bigger business, just based on doing the numbers, you’d have to move to a different market. You can not build much of a business with employees in this market. In fact, I’d probably say you can’t build a business with any employees in this market. I could be wrong, but I would be surprised. It’s probably a business of just you.
If you want to utilize your license and spray more lawns and build a bigger business, I’d highly encourage you, if you’re dedicated to building a bigger business that will make you a lot of money and that will give you a nice standard of living and let you feel like you’ve really accomplished something by building something that you own, that can take care of you for a long time into the future, then I would highly encourage you to move to a market where this is significantly more homes. Significantly. Tremendously more than this number. Even if there’s just tons of competition in that market, you need a volume of buyers. You need a volume of people that want what you have to sell and can afford to pay for it. You need to go after that market and be better than your competition.
In this case, I would probably say I’m sure there’s room for you to get more people. You’d use all these same methods that I talk about throughout this site about getting more clients. You would do that in your market here. But if you want to be more, you might look in a different market. Good luck.
