My Number One Business Owner Tip

Follow this business owner tip to free up your time and keep your company moving forward.

I’m sure I’ve recorded several videos about this topic, and I know I’m repeating myself but, it’s an incredibly important message to hear. It’s one that I have to remind myself of, and if you saw my white board in my office, I have the numbers 10, 100, 1000 and 10,000 written on my white board to remind me that I need to be working on 1000 and 10,000 dollar an hour work.

Let me explain. I’m going to keep it really simple because this is critically important. It’s January. You’re setting the tone for the whole year.

If you’re doing a task that you can hire someone to do it for $10 an hour, then you’re only worth $10 an hour and you are now a massive bottleneck in your company. If you were the guy that could launch this company, start it, get it going, and could make it happen and keep it running, then you’re obviously not a schmuck. You obviously have some skills and abilities and you’re willing to learn and do what it takes to get your company and yourself to a certain level.

So why are you still doing $10 an hour work? You are much better.

I don’t mean that as a negative to somebody doing $10 an hour work. But, you have a bigger skill set and your company needs you to be doing that bigger skill set. You want to spend as much of your time as possible doing the really expensive high-dollar stuff.

The same is true of $20 an hour. If you could hire an irrigation tech for $20 an hour and I’m out there doing irrigation work, I’m only worth $20 an hour to my company. But what if I was working on a marketing campaign, or an employee procedure, or advertising campaign for getting more employees? That’s work that maybe you’re uniquely suited to do. When you’re doing irrigation work, or lawn work, or whatever, that you could hire somebody for 10, 15, 20 or even $25 an hour to do it, then that’s all your worth and you’re letting your company down. You’re not moving your company forward doing the 50 and 100 and $200 an hour work.

Consider putting a note on the desktop of your computer, or on your white board, and just write the numbers 10, 100 and 1000. Maybe you don’t yet know what $1000 an hour work looks like, but keep that in your mind in everything you’re doing. Look at that white board and say, “Okay where am I playing right now? Am I playing in the $10 an hour work category or the $100 an hour work category?”
If all of that is too much to imagine, then write $10, $20, $50, $100 and $200, smaller numbers, and ask yourself every time you’re doing something which type of job are you doing and try to get that smaller stuff off your plate and try get it to somebody else.

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